Reggie Fils-Aime Says Attending E3 is an “Outstanding Opportunity” for Nintendo

Reggie Fils-Aime Says Attending E3 is an “Outstanding Opportunity” for Nintendo

Reggie Fils-Aime the president and COO of Nintendo of America openly explains how E3 2019 is a “no-brainer” for their attendance.

Reggie Fils-Aime Says Attending E3 is an “Outstanding Opportunity” for Nintendo

It was not long ago when Sony made a huge announcement regarding E3 2019, saying that they will be opting out for next year and without sharing plans of their own press conference like EA has done with EA Play. Nintendo and Microsoft however will not be following suit, sharing openly their positivity towards E3.

In his latest statement Reggie Fils-Aime held his position on the event, even going as far as saying that E3 2019 is a “no-brainer” and an “outstanding opportunity” for Nintendo. His message concentrated on the ability to “innovate”, to continually grow.

You can read the statement made below:

E3, those five days, is the opportunity for the world to find out what’s new for video games as entertainment. And during that time, we generate more engagement than…whether it’s CES or Comic-Con, or other big entertainment events. People tune in to find out what’s new and to have first playable experiences for our industry. That’s why E3 is important to Nintendo.

Our mentality has been to constantly innovate what we do and how we message at E3. We’ve innovated in how we utilize our booth space, to create a little piece of Hyrule or to create a little piece of the environment in Super Mario Odyssey, as examples. We innovate in how we deliver our messaging, whether it was the big stage productions or whether it’s the Direct communications that we do today.

And so everyone’s watching, we drive innovation, we leverage the elements, so for us it’s a very effective opportunity to deliver our message, and therefore it’s a bit of a no-brainer for us to participate. Now, what’s important as an industry, though, is that E3 in total continues to innovate and it continues to be that leading opportunity to drive consumer engagement in this way. So that’s why we participate. That’s why I sit on the board of the ESA and help drive some of this thinking. It’s important to us.

He also expanded on what type of announcements or reveals they make at E3. With the recent controversy over Blizzard’s own Blizzcon 2018 with Diablo Immortal, this gives more of a mindset that Nintendo has for large events like these.

Broadly speaking, we like to talk about games that are closer. Typically, for example, at E3, we’ll focus on content maybe extending into the first or second calendar quarter following E3. That is typically our horizon. We believe that works because it’s close enough that the fans can be excited and look forward to it. And when we do have an exception and do something different, we’re doing it for very specific reasons.

Maybe we have two experiences within a particular franchise, and we know that one might be maybe a nontraditional representation of that franchise. Or maybe then it’s important for us to frame that the more traditional visualization of that franchise is coming. ‘Fans, don’t worry, but here’s something different to tide you over in the meantime.’ So that’s how we think about it, and how we approach our consumer communication. We want to be near-end. We want to deliver news when it’s most meaningful. We don’t want to be so far out that the consumer either loses interest, or worse, gets frustrated.

What do you think this news? Let us know in the comments below.

For more recent Nintendo news find it here in Stardew Valley Gets Multiplayer Support On Nintendo Switch This Week. You can also get a rundown of the latest news in Top RPG News Of The Week: December 9th (Fallout 76, Diablo, Ubisoft And More).


Avid PC gamer and Twitch streamer. Loves online multi-player games and believes games should have amazing storylines not just great graphics.

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