Exactly. It's not even close to the quality of DS3, let alone BB. It just caught fire due to all the casuals talking it up because they finally got past the first boss in a "Souls" game.
The Bell Bearing Hunter in Caelid, Malikath, Crucible Knights, and the regional big boy knights are the only decent fights in the game. The rest of it is gimmick fights designed for co-op, summons, and gear-checks (looking at you Lord of Blood). It's a great open-world game, but a pretty poor Souls-like, imo. DS2 is a far better game, let alone their better offerings