In an attempt to cut through the noise of traditional big billboard, big budget, big trailer marketing, BioWare has taken to mother nature to promote its new open world Action RPG Anthem. They’ve created a corn maze for it. Yes, you heard that. A corn maze. Don’t believe me? Watch:
Anthem Corn Maze
In a world saturated with banners and billboards, getting the message out about our new game, Anthem, is more important than ever. Rather than taking a conventional approach, we’ve chosen a field as our medium. What better way to celebrate the growth of a new game than through corn, which also grows?
Can’t make this up folks. The 17 acre maze is comprised of a BioWare logo and one of the game’s soldier’s in the signature exo-suit. There’s obvious satire at play here and in terms of drawing attention, this certainly does. The maze is open from today until October 24th at the Edmonton Corn Maze so if you’re in the Edmonton area, it may be worth making some travel plans in that direction.
Anthem arrived on the scene during EA’s E3 presentation and has potential to become a new flagship series, especially in the wake of Mass Effect: Andromeda’s launch hiccups. We recently took a look at that potential and whether Anthem could carry the torch from the Mass Effect series as a new Sci-Fi franchise.
Thoughts on the corn maze? Let the puns flow. We’ll keep bringing updates on Anthem and any of its future wacky promos so be sure to stay tuned.
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